Trump Media Launches ‘Truth API’ to Sell Wall Street Low-Latency Access to Presidential Posts #

Trump Media & Technology Group has announced plans to commercialise the market-moving power of its Truth Social platform, unveiling a paid data product that will give banks, hedge funds and algorithmic trading firms real-time access to posts from the site’s most influential accounts.

The product, branded “Truth API,” is set to go live on August 1 and will deliver content from Truth Social’s ten highest-ranked accounts, a group that prominently includes President Donald Trump, at speeds significantly faster than the platform’s standard push notifications, according to the company. Trump Media’s interim chief executive Kevin McGurn said in a statement that the service is targeted at organisations “most impacted by the cost of a delay in information,” and predicted it would become a meaningful ongoing revenue source for the company.

Trump routinely uses Truth Social as his first outlet for policy announcements that move global financial markets. Earlier this week, the president used the platform to announce a naval blockade against Iran and to reverse a temporary pause on immigration enforcement operations, both disclosures with immediate consequences for investors. His April 2025 tariff-pause post, which triggered a sharp market rally, is widely cited as the clearest illustration of Truth Social’s potential value as a financial data source.

Trump’s @realDonaldTrump account is the platform’s largest, with roughly 12.9 million followers, according to data cited by CNBC from SEO.ai. Despite Truth Social’s much smaller overall reach compared with X, where Trump holds more than 112 million followers, many of his most consequential announcements never appear there, making the platform an important signal for traders.

The company also noted that some financial firms have already been scraping Truth Social data in violation of its terms of service, suggesting the legitimate API is partly an effort to channel that demand into a revenue stream. No pricing has been disclosed. According to NBC News, the feed will include an archive of posts dating back to 2022, and the company says it has already secured customers ahead of the launch. The White House referred media inquiries to the Trump Organization, which declined to comment.

Critics have raised conflict-of-interest concerns, arguing that monetising advance access to presidential announcements from a company whose largest shareholders are Trump family members represents an unprecedented blurring of political and commercial interests.

Source: CNBC