LTVCo-Led Investor Group Acquires Card-Decline Recovery Fintech Kipp in US Expansion Push
LTVCo-Led Investor Group Acquires Card-Decline Recovery Fintech Kipp in US Expansion Push #
Card-decline recovery platform Kipp has been acquired by an investor group led by The Lifetime Value Company (LTVCo), a deal the companies described as intended to accelerate the fintech’s push into the United States market, according to a press release issued Thursday.
Kipp will continue to operate independently under its founding leadership team, with Chanan Lavi as chief executive and Nir Levy as chief technology officer. The company said the transaction secures “substantial long-term financial backing” without altering its core model.
The fintech operates as a real-time decisioning and collaboration layer between card issuers and merchants, aiming to recover transactions that would otherwise fail due to insufficient funds. Under the arrangement, merchants can elect to pay a premium on selected transactions facing a non-sufficient funds decline, while issuers retain full control over which transactions they approve and can set the risk premium they require. Consumers are not charged any additional fee. Kipp says save rates on participating transactions range from 20% to 50% depending on the merchant.
LTVCo, which led the acquiring group alongside its founders, operates a portfolio of data-driven consumer brands including BeenVerified, Bumper and Ownerly. The company’s CEO and co-founder, Josh Levy, said direct commercial experience with payment declines informed the investment. “Every unnecessary decline costs a merchant a sale and an issuer a chance to remain the customer’s preferred card,” Levy said in the release. He added that the group is committed to building Kipp “for the long term” with the financial and operational resources to expand its network and support partners at scale.
Kipp CEO Chanan Lavi said the acquisition preserves the principles that underpin the platform while giving the company room to grow. “Issuers control their risk, merchants recover sales and consumers pay no additional fee,” Lavi said. The immediate priority, he added, is expanding the company’s US issuer and merchant network and increasing transaction volume on the platform.
Alongside the acquisition, Kipp disclosed that it has added several senior payments executives to board and advisory positions to strengthen the commercial and industry relationships it will need to scale its US network.
The deal comes as card decline rates remain a persistent problem across the payments industry. Both issuers and merchants lose revenue on every unnecessary decline: issuers miss interchange income and risk losing top-of-wallet status, while merchants absorb lost sales and weakened customer relationships. Kipp’s model attempts to monetise the gap between a would-be decline and a completed sale in a way that distributes the benefit across all parties.
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