Meta Launches Muse Personal AI Agent With Stripe-Powered Checkout at One Million Merchants
Meta Launches Muse Personal AI Agent With Stripe-Powered Checkout at One Million Merchants #
Meta has introduced Muse, a personal AI agent that can execute tasks on behalf of users, including booking travel, drafting emails, negotiating bills, and completing online purchases. The payment layer runs on Stripe’s Link wallet. The product launched in the United States on September 8.
Muse is available through a dedicated app at muse.ai, on iOS and Android, and via WhatsApp. Meta has also announced plans to bring the agent to its Ray-Ban smart glasses at a later date. The product comes in three tiers: a free plan, a Power subscription at $20 per month, and a Maximum tier at $100 per month. Chief AI officer Alexandr Wang told Axios that the free tier should cover the needs of the vast majority of users.
The Stripe integration is central to Muse’s commercial function. At more than one million merchants that already accept Stripe’s Link checkout service, Muse can complete purchases instantly using a user’s preferred payment method stored within Link. For other merchants, Link generates a single-use virtual card number scoped to the specific approved transaction, meaning Muse never gains access to a user’s underlying card details. Every purchase requires the user to confirm the transaction total directly within the chat interface before any payment proceeds.
According to Meta’s announcement, Muse is the first AI agent covered by Link’s consumer purchase protections, which include free coverage for damaged or lost items, price-drop refunds, no-fee returns, and a return guarantee on eligible purchases. Stripe’s newsroom noted that the partnership lets Muse check out instantly using a consumer’s preferred payment method saved in Link at participating merchants, while also delivering the authorization rate benefits that Link merchants already receive.
Wang confirmed that Muse operates within its own isolated computing environment inside Meta’s infrastructure, and the company has stated the product will carry no advertising.
Integrations with Shopify’s Shop Pay and 1Password are reportedly in the pipeline, which would further extend Muse’s ability to transact and manage credentials across a wider range of websites.
The launch comes less than two weeks after Meta reached an $18 billion multistate settlement over the societal harms attributed to its social platforms. That timing has drawn additional scrutiny to any new Meta product requiring deeper levels of user trust, including access to email, calendars, and payment credentials.
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