Visa partners with Prisma’s NewPay to expand presence in Argentina #
Visa has struck a deal with Prisma’s NewPay to strengthen its footprint in Argentina, deepening collaboration in one of Latin America’s most volatile but digitally active payments markets. The agreement is expected to expand Visa’s card issuance and acceptance capabilities through NewPay’s infrastructure, supporting both in-store and online transactions
The partnership comes as Argentina undergoes economic and regulatory shifts that are reshaping consumer payments behaviour. By aligning with Prisma, a major local payments player, Visa aims to reinforce its competitive position amid rising digital wallet adoption and evolving financial reforms in the country.