BBVA expands collaboration with OpenAI to deploy generative AI across operations #
BBVA has announced an expansion of its collaboration with OpenAI as part of a broader effort to integrate generative AI across the bank’s global operations. The partnership focuses on using advanced AI models to support employees in areas such as software development, data analysis, internal knowledge management, and customer support, with the aim of improving productivity and decision-making while maintaining strong governance controls
According to BBVA, the rollout is being accompanied by internal frameworks covering data protection, model usage, and ethical standards. The bank said generative AI tools are being positioned as support systems for staff rather than replacements, with human oversight remaining central. BBVA views the initiative as a strategic investment in operational efficiency and innovation as AI becomes increasingly embedded in financial services workflows.