Mastercard Launches Advertising Platform Leveraging Transaction Data #
Mastercard has announced a new advertising platform that uses anonymised and aggregated card transaction data to help brands better target and measure campaigns. The solution, developed within Mastercard Advertising Services, promises to connect consumer spending insights with ad delivery across digital channels, while ensuring compliance with privacy and data protection standards
By combining Mastercard’s payments data with AI and analytics tools, the platform aims to improve campaign precision and provide merchants and advertisers with clearer visibility on return-on-investment. Mastercard says that unlike third-party data brokers, its solution is built around direct, consent-driven relationships and designed to meet regulatory expectations
The move highlights a broader trend of payment networks expanding into data monetisation and marketing services, as firms seek new revenue streams beyond transaction processing. Analysts suggest Mastercard’s scale could give it a competitive advantage in reshaping how commerce and advertising intersect.