Adyen Expands Partnership with Affirm to Offer Flexible Payments in the UK #

Adyen Expands Partnership with Affirm to Offer Flexible Payments in the UK

Adyen has expanded its partnership with Affirm, bringing flexible payment options to UK merchants. The global financial technology company announced that its UK customers can now integrate Affirm’s pay-over-time solutions at checkout. This expansion allows consumers to choose from interest-free and interest-bearing installment plans. Affirm ensures transparency by never charging hidden or late fees on approved payment plans.

Adyen’s UK Managing Director, Nicole Olbe, emphasized the importance of offering best-in-class payment experiences. She highlighted how Affirm’s solutions have driven growth for merchants in the US and Canada. Affirm’s UK Country Manager, Ruth Spratt, stated that the partnership will help businesses increase sales while providing customers with flexible financing options.

The Adyen-Affirm collaboration initially launched in the US in 2020, later expanding to Canada. Between 2021 and 2023, the partnership saw significant growth, with transaction volumes increasing sevenfold. In December 2024, the companies expanded their partnership further in North America, enhancing payment options for Adyen’s platform customers.

Affirm entered the UK market in November 2024, regulated by the Financial Conduct Authority (FCA). The company offers responsible credit solutions, ensuring consumers can pay over time without unexpected fees. Adyen’s UK merchants can now explore Affirm’s offerings to improve customer purchasing power and business growth.

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